One of the issues with demand-side policies is its reliance on consumption to drive economic activity at a time when consumption is not sustainable environmentally nor personally. The fact is most of us have enough stuff and as individuals we need to be saving more than spending, but the system actually needs us to consume. How can we more efficiently use the resources already available, have a high quality of life and save money? What might economic markets might look like if we embrace sufficiency?
It might be something like Collaborative Consumption.